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On Page Optimization

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      On page optimization There are two two of optimization: On Page On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Basic modifications in on page optimization is : Title optimization: The title that we give is identified by Google. Meta description:  brief description given in snippet in Google search. H1, h2, h4 optimization Image optimization Keyword optimization Anchor text optimization 1.Title optimization The title that we give is identified by Google. SEO title optimization is an important factor that search engines use to determine whether or not your page is relevant to a search query. 2.Meta description Brief description given in snippet in Google search . A basic snippet includes URL, Meta des...

Google Algorithm Updates

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                                                                                           Google Algorithm Updates                                                                                                                                                                         Google made main changes in their algorithm from 2011 onwards....

History and evolution of Search Engine Optimization

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History Of Google Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search. which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm at first known as " BackRub " in 1996, with the help of Scott Hassan and Alan Steremberg . The search engine soon proved successful and the expanding company moved several times, finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the company making its initial public offering in 2004 and quickly becoming one of the world's largest media companies. Search Engine Optimization(SEO) SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic and exposure to your website, through non-paid search engine results .                 ...